Wilting White Cone Flower (echinacea)

Question

I just bought some echinacea from the local nursery. It’s a good 12+ inches or so tall and already flowering. We planted in our front yard, and I gave it a good watering (as I was told to do), and the next day it looked wilted and the flowers look shriveled. Is this from taking it from pot to soil? Is there a way to help it recover?

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Answer 1

Yes, it could be transplant shock. Here is more:

https://www.gardeningknowhow.com/plant-problems/environmental/learn-how-to-avoid-and-repair-transplant-shock-in-plants.htm