Q.My Pride Of Madera Looked Spectacular For 2 Weeks. Now The Purple Blooms Are Falling Off!
This is my first planting. Could that have something to do with it? I thought the color would last from spring through summer.

Certified GKH Gardening Expert
Deadheading may prolong the bloom of these flowers, which are biennial. Leave some to go to seed so you always have more. These articles may help:
Here are articles with info: https://ucanr.edu/blogs/blogcore/postdetail.cfm?postnum=28372
https://www.gardeningknowhow.com/ornamental/flowers/tower-of-jewels/echium-tower-of-jewels-info.htm