Certified GKH Gardening Expert
Now will be a good time to start preparing your lawn. With all purpose fertilizers, there is very little difference between brands. Any all purpose lawn fertilizer will be fine, unless you want to go organic. This will offer some benefits over synthetic fertilizer as well.
As far as lime goes... I prefer dolomitic lime. It is much less toxic than hydrated, or slaked lime, and contains magnesium as well as the typical calcium. This is something that is not present in hydrated lime.
As always, follow all package instructions for the best results.