Hardy or non hardy?
How do I know if I have a hardy cyclamen?
Certified GKH Gardening Expert
You most likely purchased a tropical Cyclamen for an indoor location.
Cyclamen do like a cool temperature and sometimes the indoor temperatures are to much for the plant.
Yellowing leaves can indicate watering issues, to much or to little.
The soil should be damp but not soggy. You should not water into the crown of the plant as this can cause the plant crown to rot.
Remove the spent flowers to encourage more blooms.
Do not repot the plant.
Here is a link to help you with care information.