Q.designing and sowing
Is it better to run my vegetable rows N to S or E to W?

You can plant your row either direction!
You can even run the rows diagonally, or even plant in squares.
Changing how you plant your garden and how you design your gardening space is a personal choice.
Here are some links that will help you and give you even more ideas!
Happy Gardening!
https://www.gardeningknowhow.com/edible/vegetables/vgen/vegetable-garden-design.htm
https://www.gardeningknowhow.com/edible/vegetables/vgen/the-layout-of-your-vegetable-garden.htm
https://www.gardeningknowhow.com/edible/vegetables/vgen/tips-for-the-vegetable-garden.htm
https://www.gardeningknowhow.com/edible/vegetables/vgen/growing-a-vertical-vegetable-garden.htm